New pitch for Falls USA, ‘Where Adventure Comes Naturally’

[From BuffaloNews.com]

Tourism officials Tuesday unveiled a new slogan for Niagara Falls: “Niagara Falls USA: Where Adventure Comes Naturally.”

The new slogan and branding concept culminates 18 months of work that cost $500,000. The effort aims to give Niagara Falls a new image, as well as a new self-image…

READ THE FULL STORY HERE: http://buffalonews.com/2017/03/14/niagara-falls-unveils-new-marketing-brand/