Join Santa Claus as he arrives by Niagara Falls city fire truck to illuminate the trees along all three blocks of Old Falls Street, USA, in more than 100,000 lights, this Friday, Nov. 23, 2012 (Black Friday), from 6 to 7 p.m., outside the Old Falls Street entrance of The Conference & Event Center Niagara Falls (101 Old Falls St., Niagara Falls, NY). The festive outdoor tree illumination will extend throughout the winter season and will be complimented by various holiday vignettes, extending the annual Holiday Lights Niagara Trail from Hyde Park to the Downtown Niagara Falls area. Guests of the hour-long Outdoor Tree Lighting ceremony will enjoy live music by Tom Proctor and complimentary hot chocolate as they stroll along Old Falls Street, USA, marking the beginning of the 2012 Holiday Season in Downtown Niagara Falls, NY. The ceremony will be followed by a live concert by the legendary Isley Brothers, held inside The Conference & Event Center. (Please note the Isley Brothers concert is a paid ticketed event, with tickets available at www.demproinc.com).