Hard Rock supports breast cancer awareness through the 14th annual PINKTOBER™ campaign! As part of the program, Hard Rock Cafe Niagara Falls, USA is going beyond the pink ribbon this pink season with a special “Living Ribbon” event. On Friday, October 11, 2013, Hard Rock Cafe Niagara Falls invites guests and survivors to gather across the Rainbow Bridge connecting the U.S. and Canada to symbolically join the fight against breast cancer.
After the ceremony, Hard Rock Cafe Niagara Falls will host a free outdoor concert with a performance by a Zac Brown Tribute Band (ZBTB). The event benefits the American and Canadian Cancer Societies and the ECMC Lifeline Foundation – organizations that combine an unyielding passion with nearly a century of experience to save lives and end suffering from cancer.
As part of PINKTOBER, Hard Rock Cafe Niagara Falls has partnered with the Buffalo Bills, ECMC, ECMC Lifeline Foundation and KISS 98.5 to raise money and awareness for the fight against breast cancer. Hard Rock’s “Living Ribbon” event will also support the Buffalo Bills and their “Billieve” breast cancer awareness campaign for the second consecutive year. The event will raise awareness and funds for breast cancer and will
benefit the American Cancer Society, the Canadian Cancer Society and the ECMC Lifeline Foundation. Hard Rock’s PINKTOBER program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local
breast cancer charities such as The American Cancer Society, The Canadian Cancer Society and other breast cancer research and awareness organizations.
Hard Rock Cafe also serves up sweet support this September and October with a special selection of pink menu items, including non-alcoholic Strawberry Basil Lemonade, Strawberry Dream Milkshake and Strawberry Cupcake Dessert, with a portion of the retail price benefiting the Breast Cancer Research Foundation® (BCRF). Fans can also get into the hottest color of the season with Hard Rock’s 2013 PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet, tote, robe, scarf, pink sheets and more! All products will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online at www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit BCRF and local breast cancer charities with 75 percent of the retail price of each pin and 15 percent of the retail price of other
products going directly to the cause.
What: Hard Rock Cafe Niagara Falls, USA Hosts PINKTOBER
When: Friday October 11, 2013
5:30 p.m. Living Ribbon Registration
7:00 p.m. Living Ribbon Bridge Ceremony
8:00 p.m. Performance begins
Where: Hard Rock Cafe Niagara Falls, USA
333 Prospect Street
Niagara Falls, NY
716-282-0007
Admission: Free Concert
Living Ribbon entry fee – $30
To register for the Living Ribbon event, visit www.buffalobills.com/billieve
Indoor VIP tickets – $100
To purchase tickets, please visit www.tickeweb.com
For additional event information, visit www.hardrock.com/niagarafalls. For additional information on the PINKTOBER™ program, please visit www.hardrock.com.
Leave a Reply