Hard Rock Cafe Niagara Falls, USA Fights Breast Cancer through Pinktober®

Event to Benefit American and Canadian Cancer Societies and the ECMC Lifeline Foundation as Part of 15th Annual Breast Cancer Awareness and Fundraising Campaign

Hard Rock Cafe Niagara Falls, USA is uniting fans, musicians and survivors in honor of the brand’s 15th annual PINKTOBER® campaign! On Friday, October 10, 2014, Hard Rock Cafe Niagara Falls, USA will host the 5th annual International Living Ribbon across the Rainbow Bridge. Hard Rock Cafe Niagara Falls invites guests and survivors to gather across the Rainbow Bridge connecting the U.S. and Canada to symbolically join the fight against breast cancer. Together with the Buffalo Bills BILLIEVE, the cafe will also turn the Falls pink. Hard Rock Cafe Niagara Falls and Erie County Medical Center, the presenting sponsor, will host a free outdoor concert on O’Laughlin Drive with performances by ‘80s tribute band The Spazmatics and The Diva Show. The event will benefit the American and Canadian Cancer Societies and the ECMC Lifeline Foundation – organizations that combine an unyielding passion with nearly a century of experience to save lives and end suffering from cancer.

Hard Rock Cafe Niagara Falls is partnering with the Buffalo Bills, Erie County Medical Center, ECMC Lifeline Foundation and KISS 98.5 for the International Living Ribbon and outdoor concert, which will also support the Buffalo Bills and their “Billieve” breast cancer awareness campaign for the third consecutive year.
Hard Rock’s 15th Annual PINKTOBER program continues throughout September and October with breast cancer awareness walks, pink fashion shows, high-energy concerts, PINK menu offerings, “PINK Sheets Rooms” and more. Guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and Casinos worldwide by raising awareness and funds for a cause that affects millions. Proceeds from the campaign will support research and awareness-driving efforts for various breast cancer charities around the world.

Shop to Show Your Support

Hard Rock’s PINKTOBER campaign allows fans to dress up and give back to the cause with the 2014 PINKTOBER merchandise line, including a women’s and men’s T-shirt ($26 each) and a collector’s edition PINKTOBER pin ($12). The women’s PINKTOBER V-neck T-shirt is blue to symbolize strength in mind and body and features a pink breast cancer awareness ribbon embellished with roses. The men’s PINKTOBER T-shirt is navy blue and features a pink breast cancer awareness ribbon wrapped around two guitars to symbolize support and strength. Hard Rock’s collectable PINKTOBER pin features a pink butterfly shaped guitar, which symbolizes rebirth, evolution and beauty.

Hard Rock’s PINKTOBER women’s T-shirt is available at Hard Rock properties worldwide, including Cafes, Hotels and Casinos and the men’s T-shirt is available at Hard Rock Hotels. All PINKTOBER products, including the women’s and men’s T-shirt, are sold exclusively online at www.hardrock.com. Proceeds from the sale of
PINKTOBER merchandise benefits various breast cancer charities with 15 percent of the retail price going directly to research and awareness-driving efforts around the world.

Flight for the Cure

Hard Rock is also “raising the bar” for the cause with special limited-time beverage offerings, including “Flight for the Cure,” a flight of Hard Rock’s pink margaritas – Watermelon, Pomegranate and Wildberry – served with pink tortilla chips and house-made salsa. Other featured PINKTOBER drinks include Hard Rock’s new Red Berry Press, a sweet fruit cocktail served in a coffee-press style vessel that infuses fruit into the cocktail throughout the drinking process and a fresh, non-alcoholic Wildberry Smoothie.

Get Into Bed for the Cause

Hard Rock Hotel locations are inviting guests to “get into bed for the cause” as part of Hard Rock Hotel’s Pink Sheets Rooms. Hard Rock Hotels in the United States and Latin America are supporting this year’s PINKTOBER campaign by offering special rooms dressed with Hard Rock’s pink sheets. Guests can support breast cancer awareness and enjoy pink sheets, pink robes, commemorative pins and more with a portion of the room rate benefitting various breast cancer charities.

What: Hard Rock Cafe Niagara Falls, USA Fights Breast Cancer Through PINKTOBER®
When: 5:30 p.m. Living Ribbon Registration
6:30 p.m. International Living Ribbon Bridge Ceremony
7 p.m. Outdoor concert begins
Where: Hard Rock Cafe Niagara Falls, USA
333 Prospect Street
Niagara Falls, NY
716-282-0007
Admission: Free Concert
Living Ribbon registration fee – $30

To register for the Living Ribbon event, visit www.buffalobills.com/billieve
For additional event information, please visit www.hardrock.com/niagarafalls.